FRYE ADS COACHING

Full Hour Session

Half Hour Session

FREQUENTLY ASKED QUESTIONS

What Can I Expect In A Working Session?

We’ll start from wherever you feel most comfortable. I recommend having tabs ready when we start the call for any page you want me to take a look at.

We can jump into Facebook and Instagram ads, Google search and display ads, Amazon sponsored products, and native stuff like Yahoo and Taboola. You can ask any question you like. I can provide insight on what’s currently working for me on those platforms, provide some historical context, and brainstorm strategies with you.

And I’ll happily guide you through a perfect campaign set up on any ad platform…even propeller ads.

Do I need to share account access?

No. Please don’t invite me to any of your accounts. Screen share is fine & it helps you build muscle memory when you have to navigate the platform yourself. Of course, I’ll guide you and talk you through any moves but I think doing it yourself is important.

Where's the course, Brandi?

I do not have a video or PDF course.

Yes, I understand it would be great for people who want to go at their own pace, are afraid to ask questions …and a great revenue stream as it’s marketing for myself.

But there are a few reasons why I’m not doing one:
1. It would have to be updated constantly.
Media buying methods and logic change if not monthly, then quarterly. Ad platforms run betas on accounts without notice, and strategies around audience size, interests vs. lists, stacks vs. single audiences, numbers of ads and ad sets — none are static universal truths.

2. A course cannot effectively address real life use cases.
It’s easy to toss a blanket and say “facebook ads course for shopify” …but what if you don’t have shopify?
What if your ecommerece business was high ticket (>$500 AOV)? If you’re watching a video of a build based on an AOV of $110 your results may vary, but if I’m on the call with you I can give you a more appropriate strategy.

3. There are plenty of courses online for free.
…I’m also not convinced courses work. The worst media buyers I’ve encountered were very proud of completing their respective gurus’ courses. Basic set up guides have been shared for free online, use those first.

How Did You Learn Marketing?

Wild story. I got very lucky.
I had a graphic design business when I was a kid, I did mixtape covers, DVD artwork, party flyers, anything with photoshop. Google sent me one of those famous $150 ads coupons in the mail. I decided to try it because more people needed to know about my fire mixtape covers…I didn’t think anything of it.

Fast forward (years later) to a week after earning my BA at Hunter College, where I decided that it wasn’t the right time to jump into public policy after spending 5 years double majoring in it (I also played basketball to be fair). Investing more years and $200K on law school to wear a suit and work 100 hours a week seemed absurd to me.
I had no job, the WNBA didn’t call, and mixtape covers just weren’t as lucrative.

I applied to 140 sales jobs but one interview in particular changed everything.

ClickZ (a digital marketing site) was hiring someone to sell conference tickets and the interviewer casually asked if I knew anything about digital marketing…I said “I did some adwords campaigns on search and banners, tried facebook advertising once…”

I remember the guy’s face, suddenly sitting up like “wait…what?” as he gently nudged me into explaining more of what I did to promote my business online in 2005.

No, I didn’t get the sales job, but I got the point…online marketing was a valuable skill.

I started applying to roles at digital marketing agencies and quickly landed one.

That agency invested months into training me on every ad platform. They had this idea that it would be cheaper to have one person who can work on every platform than one person specializing in each. Every day, I got paid a confusingly-high salary to sit elbow to elbow with the most elite ad traffickers who worked around the clock to spend $10K to $50K a day.

They taught me a/b testing, copywriting, sales funnels…everything about direct response from the ground up. That’s how I got here… with this crazy Swiss army knife skillset, I got paid to learn it.

What brands have you worked with?

I worked on ad accounts for Tide, Charmin, Bounty, Puffs, & Gillette for Procter & Gamble…Star Wars, Disney, EA Sports for Electronic Arts…Candy Crush Saga, Matchington Mansion, Dagne Dover, Lively, Binance…a lot more but I can’t remember all of them as I’m writing this.

Definitely a “top 3, not number 3” kind of resumé in performance marketing. Don’t believe me? Get your favorite media buyer on the line with me — they may be legit, but they are not Brandi.

My special skill is getting accounts from $50K per month to $150K profitably…then steering them through to the millions.

…But I do occasionally pick up a few small accounts ($3K to $15K per month) to stay sharp on trends.

What is your POV on...?

Being a cross-platform advertiser that’s been around for a while…I think there’s a clear line between people the people who started before “Digital Marketing” became a thing and who started after.

Broad Match Modified is a good marker for that moment, people who ran ads on google before that knew it was an adversarial relationship between buyer and platform…people who started after don’t know that. “Digital Marketers” think the platforms are their friends and their reps are always right…which is bizarre because 99% of reps have never run an ad, they are there to extract as much money from you as inefficiently as possible…that’s why they call so much.

Never marry a platform, they don’t love you, they just want your money.